Being Influencer Is Not By The Numbers Of Followers You Have - Kaylah Oniwo

Sensational Cool FM radio queen, stylist, travel geek and brand influencer, Kaylah just made some shocking revelations.

The sweet voice behind Roadshow with N6 & Kaylah, took to her Instagram to correct some believe a lot of people have been seeing the wrong way.
According to her, not everyone is influencer, the amount of followers you have doesn’t makes you an influencer automatically or even bring you business.

She wrote;

||•• FACT: Not everyone is an influencer, these things aren’t forced , some of us didn’t plan to be one , it just happened organically, just read Latasha’s @latashalagos post and I couldn’t agree more . Companies are concerned about The #ROI spent on influencers, but I think they are more smarter now , it’s about the numbers not necessarily the number of followers but the engagement and actual purchase/sale of their product by your influence, that’s more important. .
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This may be unrelated but It’s also important to understand your audience, I have almost 100,000 followers, the algorithm is messed up so I don’t get 10percent likes NOPE , but let me reveal something that will shock you , a good chunk of people who follow me prefer to talk about my influence in the DM , oh where did you get that skirt , oh I love your dress etc but wont do this in the comment section , I discovered this in 2015 with a brand that sold out on outfit I wore to an event , I had 5 comments but my picture was screen shot and sent to the brand so much she had to order more fabrics . When I worked with Makari 😩, that one is story for another day 😓,a while ago I asked what I influenced my followers to buy , some answered on the page , more answered in the DM . Some won’t even like your picture or comment but will see you outside and say you are KILLIN DEM SHA😶🤔😂
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. It got to a point where I didn’t even care anymore .Thank you to all those who come out and declare their love and support for us 👏🏽👏🏽Please dear followers , it’s okay to like and comment and engage your content providers , I’m saying this on behalf of all of us who work hard to create enjoyable content and sometimes get the gates shaken at us just because we wanna take fine Picture🤣🤣.
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. Gorgeous pleated Skirt by @uchekayode #madeinNigeria
Hair : @hairsentiments 😍
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PS: I didn’t pick stones 😓. Swipe to see my jacket 💃🏽
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#influencer #marketing #style #ootd #kaylahoniwo #pleatedskirt #pictureperfect #styleblogger

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||•• FACT: Not everyone is an influencer, these things aren’t forced , some of us didn’t plan to be one , it just happened organically, just read Latasha’s @latashalagos post and I couldn’t agree more . Companies are concerned about The #ROI spent on influencers, but I think they are more smarter now , it’s about the numbers not necessarily the number of followers but the engagement and actual purchase/sale of their product by your influence, that’s more important. . . This may be unrelated but It’s also important to understand your audience, I have almost 100,000 followers, the algorithm is messed up so I don’t get 10percent likes NOPE , but let me reveal something that will shock you , a good chunk of people who follow me prefer to talk about my influence in the DM , oh where did you get that skirt , oh I love your dress etc but wont do this in the comment section , I discovered this in 2015 with a brand that sold out on outfit I wore to an event , I had 5 comments but my picture was screen shot and sent to the brand so much she had to order more fabrics . When I worked with Makari 😩, that one is story for another day 😓,a while ago I asked what I influenced my followers to buy , some answered on the page , more answered in the DM . Some won’t even like your picture or comment but will see you outside and say you are KILLIN DEM SHA😶🤔😂 . . It got to a point where I didn’t even care anymore .Thank you to all those who come out and declare their love and support for us 👏🏽👏🏽Please dear followers , it’s okay to like and comment and engage your content providers , I’m saying this on behalf of all of us who work hard to create enjoyable content and sometimes get the gates shaken at us just because we wanna take fine Picture🤣🤣. . . . Gorgeous pleated Skirt by @uchekayode #madeinNigeria Hair : @hairsentiments 😍 . . PS: I didn’t pick stones 😓. Swipe to see my jacket 💃🏽 . . #influencer #marketing #style #ootd #kaylahoniwo #pleatedskirt #pictureperfect #styleblogger

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